FTC Preparing Review of Apple’s Mobile Ad Tactics over Anti-Competitive Concerns

Jun 11, 2010  •  Post A Comment

The U.S. Federal Trade Commission is readying an investigation into Apple Inc. as allegations have arisen that the company uses anti-competitive tactics to cut out rivals in the mobile-advertising market, reports Bloomberg News.

The decision to investigate comes after the FTC and the Justice Department had debated over which agency should conduct the review, with the decision coming earlier this week that the FTC should handle it the report says. 

Regulators will consider whether Apple’s decisions will create a less competitive market for ads on handheld computers and phones, a market that’s expected to more than double to about $500 million this year from 2009, the article notes, adding that the founder of AdMob, which was recently bought by Google, wrote in a blog post earlier this month that Apple had issued rules that would keep developers from using AdMob and Google "advertising solutions" on Apple’s iPhone.

An Apple spokesman declined to comment to Bloomberg.


  1. While they are at it, they should watch what is going on with iPad. Apple is frustrated that they are delivering ads for Google, Yahoo and Microsoft on their devices and not making any money. They are going to try and get what they see as their share.

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