The renowned marketing team that Lifetime hired amidst great fanfare three years ago is leaving the network, Deadline.com reports.

Bob Bibb and Lew Goldstein are leaving Lifetime Networks after serving as co-chief marketing officers since August 2007. The award-winning pair, who helped launch both Fox Broadcasting and The WB,  had been hired by former Lifetime president and Chief Executive Andrea Wong.

With the departure of Bibb and Goldstein, the network’s remaining marketing employees will report directly to new Lifetime president, Nancy Dubuc, while she searches for a replacement.