NASCAR will jump into 3D programming with the July 3 broadcast of the Coke Zero 400 powered by Coca-Cola on TNT at 7:30 p.m. ET.
The 3D production will be a collaboration between NASCAR Media Group and Turner Sports. It is the first try by NASCAR to do a 3D production, and it will be accessed by fans on DirecTV as well as TNT RaceBuddy on NASCAR.com and a special TV presentation on TNT, using its signature Wide Open format.
In a statement, Jay Abraham, chief operating officer of NASCAR Media Group, said, “One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.com and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.”
Lenny Daniels, Turner Sports EVP and COO, concurred, saying, “At Turner Sports we pride ourselves on innovation through testing, learning and exploring new products and technologies that can better serve our audiences on a multitude of platforms. We see this as an opportunity to showcase our marquee prime-time race in Daytona through our signature Wide Open format on TNT, as well as to learn more about 3D through this unique presentation online at NASCAR.com and through DirecTV.”