Report: Social Networking Helps Drive Television Viewing

Jun 25, 2010  •  Post A Comment

Social-networking sites can help determine which television shows viewers will tune into, Multichannel News reports, citing a new study from Cable & Telecommunications Association for Marketing. 

The study found that 79% of people who regularly use social networks would choose a TV show based on a friend’s recommendation, while one-third said they were alerted to a new TV show because of something they read on a such a site, the article says.

"These findings underscore the potential ‘water cooler’ effect social networking sites can have, as well as the opportunities for television programmers and advertisers to interact with viewers in an even more meaningful way,’ said CTAM President Char Beales in a statement.


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