The title of CBS’ new comedy, "Bleep My Father Says," is of little concern to CBS executives, despite a protest from the Parents’ Television Council, Brian Steinberg reports in Advertising Age.
While once the show’s title may have caused problems for introducing the suggestion of a vulgar word during prime time, raunchiness is now all over the TV set, allowing the broadcasters to deliver edgier material than in past decades.
Still, CBS says it’s not looking to offend either viewers or advertisers.
"You can rest assured the show and the promos will be fully within CBS standards. We are in the business of attracting an audience and attracting advertisers at the same time," said Martin Franks, executive vice president of planning, policy and government affairs at CBS Corp.