Today’s Must-Read: The Wrap-Up Story About the Broadcast Networks’ Upfront, as They Eked Out a Small Gain Over Last Year

Jun 11, 2010  •  Post A Comment

"Advertisers have committed between $8.1 billion and $8.7 billion to the five broadcast networks’ coming program schedules, according to estimates from Advertising Age, eking out a small gain over last year’s estimated $7.8 billion to $8.1 billion."

So begins Brian Steinberg’s perceptive wrap-up of the broadcast networks’ 2010 upfront.

Click here to read his entire analysis.

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