About 24.3 million people in the United States tuned in to the World Cup Final on Sunday, when Spain beat the Netherlands, making a record audience for a soccer game telecast in the U.S., the Los Angeles Times’ Company Town blog reports.

Also, if you’re not a subscriber to TVWeek’s Daily Viral Video, you might have missed the awkward on-air kiss planted by Spain’s goalie planted on a TV reporter. Click here to see it.

Walt Disney’s ABC drew 15.5 million people, while Spanish-language Univision was watched by 8.8 million viewers, the story says.

Over the course of the tournament, the average audience reached about 3.3 million viewers on ABC, ESPN and ESPN2, which marks a jump of 41% from the last World Cup, when about 2.3 million viewers tuned into the 2006 competition.

The article points out that because of the growing popularity of soccer with U.S. viewers, the size of the World Cup final’s audience wasn’t far off from the 28.2 million who tuned in for Game 7 of the NBA final last month between Los Angeles Lakers and Boson Celtics.