On-air editorials are making a comeback to television — or at least at to two stations in New York, reports Richard Huff in the New York Daily News.
WNYW-TV’s general manager Lew Leone made his debut in what will likely become a series of editorials on the Fox-owned station, the article says. But the segment, called "Lew’s View" and which focused on the controversial proposed mosque near Ground Zero, wasn’t an immediate success.
"Content aside, from a TV perspective his first effort was, frankly, uncomfortable. It had the stilted tension of a real-life hostage film," Huff writes. A station spokeswoman said there’s no schedule for when the editorials will appear.
WPIX-TV, meanwhile, has also added commentaries, including some from news anchor Larry Mendte, who has discussed topics ranging from BP to LeBron James. "Whether editorials attract people to newscasts or are just another passing fad in the race to save local TV news remains to be seen," the story says.