Back-to-Basics Formula Working for NBC’s ‘Minute to Win It’

Jul 20, 2010  •  Post A Comment

"Minute to Win It," a game show that returned this summer to NBC after a March debut, is winning viewers with a back-to-basics concept: asking contestants to perform simple challenges with household items such as apples and toilet paper, reports The New York Times.

It’s a far cry from the more elaborate game shows that have been in vogue in recent years, the article says. One challenge on "Minute to Win It," for example, asks contestants to stack five apples in a single tower in less than a minute. (All the games need to be completed in less than 60 seconds.) It sounds simple, but it’s harder than it looks, especially when the players are trying to win the show’s top prize of $1 million, the story adds.

The show debuted in March with an average of 5.8 million viewers, but it has gained viewers this summer, when audiences typically dip, the article says. With competition from CBS’s "Big Brother" and Fox’s "So You Think You Can Dance," the show jumped to 6.8 million viewers on average for its first two summer episodes.


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