CBS College Sports Network has extended its deal with Conference USA for TV rights to football, men’s and women’s basketball, baseball and 16 other sports, including regular season and championship coverage, through 2016, reports Multichannel News.
The current deal was due to expire at the end of the 2010-11 school year. The multiplatform extension includes rights to VOD, wireless, Internet and broadband distribution, in addition to TV broadcast rights.
Steve Herbst, CBS College Sports president, said in a statement: "Conference USA was one of the network’s first long-term partners. The deal has been an absolute success, helping both CBS College Sports Network and C-USA grow nationally."