In an unusual marketing move, Fox has teamed with Vanity Fair magazine to promote a new drama series on the network.
The October issue of Vanity Fair will include a DVD insert of the season premiere of "Lone Star."
iPad users who have the Vanity Fair app will receive a preview of the pilot for "Lone Star," too, effective for two weeks after the magazine hits the stands on Sept. 7.
"Lone Star" will bow on Fox on Monday, Sept. 20, at 9 p.m. ET.