Don’t Ring Death Knell Yet: TV Viewing Increased in First Half of 2010

Jul 12, 2010  •  Post A Comment

It’s way too early to ring the death knell for traditional television, especially as a new report shows TV viewing increased in the first half of 2010, Multichannel News reports. 

Average weekly viewing per person reached 34.3 hours in the first half of the year, up from 34.1 hours in the same period a year earlier and representing two more hours than in 2006, according to a Turner Research analysis of Nielsen data, the story says.

Still, while ad-supported TV viewing rose to 17 hours from 16.9 hours last year, the four broadcast networks saw a decline, with average weekly viewing slipping to 8.4 hours per person from 8.5 hours in 2009, the article says. The study also found that digital video recorders are now in 36 percent of households, representing a threefold jump from 2006, the article says.

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