One of the biggest names in New York sports and entertainment, George Steinbrenner, passed away this morning at the age of 80 after suffering a massive heart attack.
Steinbrenner, a larger-than-life figure known as "The Boss of Baseball," died at St. Joseph’s hospital in Tampa, Fla., according to CNN.
Steinbrenner had owned the New York Yankees since 1973, when he purchased the club from CBS, returning the legendary franchise to its former glory. In addition to spending extravagantly to get the top players on the field, Steinbrenner also was behind the launch of the YES (Yankees Entertainment and Sports) Network in 2002, as well as the building of the new Yankee Stadium in 2009.
He was a pioneer in sports television mega-deals, negotiating a landmark $486 million, 12-year cable television contract with Madison Square Garden Network in 1988, ESPN.com reported.
Under his ownership the Yankees won seven World Series titles, including three in a row from 1998-2000.
On tonight’s Fox broadcast of the Major League Baseball All-Star Game, the league will have a tribute to Steinbrenner’s legacy to the game according to B&C.
YES network led to NFL Network, Big Ten Network, NBA Network, MLB Network. Big idea that started a trend.
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