The early news keeps getting earlier, reports B&C.
WPIX-TV in New York will start a 4 a.m. newscast on Sept. 20, besting the 4:30 a.m. newscasts that have recently been started by several stations owned by Fox and NBC, the story says. Stations are citing viewers who wake up earlier to make long commutes and consumer desire for 24-hour news.
Fox’s WNYW-TV and NBC’s WNBC-TV started their 4:30 a.m. newscasts in March. WPIX, owned by Tribune, currently airs "Inside Edition" at 4 a.m. and starts its news at 4:30 a.m.