HSN is hoping some of the shine from the best-selling "Eat, Pray, Love" will rub off on product sales as the network prepares 72 hours of programming tied to the movie version of the book, reports EW.com’s PopWatch blog.
The programming block will take a page from the book and movie by dividing itself into three sections, each devoted to one of the countries featured in the best-seller. Aug. 6 will focus on products from Italy, while Aug. 7 will promote Indian merchandise and Aug. 8 will turn to items from Bali, the article says.
HSN’s estimated audience is 83% female between 30 and 50 years old with an above-average income, which is the audience Sony Pictures wants to capture for the film, the story adds. The programming block will be selling more than 400 items in categories ranging from home decor to travel.