OWN, the Oprah Winfrey Network, has tapped a veteran marketing executive to oversee all aspects of the promotion and marketing for the network, according to TheWrap.
Maurizio Vitale takes on the title of senior VP of marketing, and will report to Christina Norman, OWN CEO.
The network will begin broadcasting on Jan. 1, 2011.
"Maurizio has done a phenomenal job for the Discovery Networks internationally, providing creative messaging and a fresh and relevant perspective,” Norman said in a statement. “I know he will be a strong member of my team, and look forward to tapping into his extensive knowledge as we launch OWN."