Motorola Latches onto Apple’s iPhone 4 Design Flaw with Campaign to Boost Droid X

Jul 29, 2010  •  Post A Comment

Motorola is using Apple’s iPhone 4 design flaw to its own benefit, running an advertisement that points out the iPhone’s reception problem while drawing attention to its new Droid X on Verizon, reports Advertising Age.

A full-page print ad that ran in the New York Times Wednesday touts Motorola’s new phone as needing "No Jacket Required," the story says.

"At Motorola, we believe a customer shouldn’t have to dress up their phone for it to work properly," the copy reads. It’s a poke at Apple’s fix of offering free "bumpers" to help solve a tendency for the iPhone 4 to drop calls when it’s held a certain way.

But Apple claims Droid X has the same problem. So far, Droid carrier Verizon has stayed out participating in the attack ads, the article says.

To see a copy of the Droid ad knocking the iPhone and rad the entire Ad Age story, click here.


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