Seeking to move beyond kiosks stationed outside of supermarkets and retailers, Redbox is developing an online strategy to compete with home-video rental rival Netflix, reports Bloomberg.com.
The company is considering using a Web service to offer more than the 200 or so titles it rents for $1-a-day through its kiosks, the story says. “The way we look at it is, How can it help us deliver to our customers things we can’t do in our kiosks?” Redbox President Mitch Lowe says. “What role might it play in expanding our selection?” Redbox will outline the plan in October, and it may help the company both take some business from Blockbuster, which is closing stores, and compete better with Neftlix, which offers 100,000 titles via mail and 20,000 films online, the article adds. Netflix declined to comment.