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My Mother Thanks You: Media Agencies, Marketers Thrilled With Nielsen Reversing Course, Adding Live Program Ratings Back Into Local Market Reports

Jul 2, 2010  •  Post A Comment

After protests from media agencies and marketers, Nielsen said it will reverse its decision to eliminate live program ratings and will include them again in its local market reports, according to a story in Mediaweek.

The company said it will include live + same day, live + 3-day and live + 7-day in the reports, as well as live ratings, leaving it up to stations and agencies to decide which metric should be used, the story says.

Live data will be added to local people meter and set meter markets beginning Aug. 26, which marks the start of the September survey period, the article adds.

Nielsen said it’s adding back the live data stream after solving a capacity problem; the ratings company earlier said it had to eliminate the data because it didn’t have the capacity to report four data streams, the article adds.

3 Comments

  1. nice post, thanks

  2. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  3. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

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