National Public Radio has used the abbreviation NPR when referring to itself since 1971, but now NPR will be the official name, reports the Washington Post.
Following the lead of companies such as TLC, which dropped the longer name The Learning Channel, and KFC, which dumped the Kentucky Fried Chicken label, National Public Radio determined that all that’s needed for its brand is NPR.
The company noted that its enterprises now involve more than just radio. Said Vivian Schiller, NPR’s chief executive, "NPR is more modern, streamlined.”
She compared the rebranding of the media organization to CNN losing its original name Cable News Network years ago.