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Rooney on Move as Cox Reorganizes Marketing Arm

Jul 1, 2010  •  Post A Comment

Joe Rooney has moved to senior vice president of marketing, social media and advertising at Cox Communications in a reorganization of the company’s marketing department, reports Multichannel News.

Rooney has been chief marketing officer, and the company has begun searching for a new CMO, as well as a vice president of bundling and pricing strategy. In his new role, Rooney will report to Cox Chief Operating Officer Leo Brennan.

The publication quoted from an e-mail Brennan sent to Cox employees, saying of Rooney, "[He] has done a great job at positioning Cox’s brand in the marketplace with campaigns like ‘Digital Max,’ ‘Your Friend in the Digital Age’ and now the ‘Digis.’ For those of you who have been here for a while, you also know Joe is the brains behind the highly successful ‘It’s the bundle baby’ concept which became a game changer in the telecommunications industry."

 

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