Sci Fi Wire Being Renamed by Syfy Network

Jul 15, 2010  •  Post A Comment

The Syfy network has renamed  the Sci Fi Wire, the net’s popular blog, in Syfy’s latest rebranding effort, reports TVNewser.

Instead of being called Sci Fi Wire, the blog has been renamed blastr.com. The new name, which launched yesterday, July 14, 2010, reflects how the network wants to expand coverage on the site, going beyond science-fiction and related topics, the article said.

In a statement, Craig Engler, senior VP and GM of Syfy Digital, said of the switch, "Blastr.com is the next step in the evolution of Sci Fi Wire, which has grown from a site solely about news to a daily curated experience about all things related to science-fiction, fantasy, horror and the imagination."

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