Advertisers spent about 15% more money buying ad time during this year’s syndication upfront compared to last year’s upfront, TVNewsCheck reports.
The tally will be about $2.35 billion in ad sales for the syndication marketplace, versus $2 billion during last year’s recession.
Says the article, "Dollar volume soared on CPM increases of about 8% for top-rated syndicated shows (and somewhat less for mid- and bottom-tier shows). And advertisers snapped up about 68% of available ad time for 2010-11, up from 65% last year."
Besides the improved economy–at least for those buying TV times, the article states, "The big bump in spending in 2010-11 is due in part to advertisers flocking to the final season of CBS Television Distribution’s ‘The Oprah Winfrey Show’, plus considerable interest in new shows like ‘Nate Berkus’ from Sony Pictures Television."