A consortium of entertainment and tech companies joined forces Monday to unveil UltraViolet, a highly anticipated distribution system aimed at enabling consumers to watch movies, TV shows and other digital content on any platform.
The new Web site and consumer brand are designed to complement the DVD and Blu-ray home entertainment market and to provide a way for consumers to seamlessly coordinate viewing across TVs, PCs, game consoles, smartphones and other devices.
UltraViolet is a project of the Digital Entertainment Content Ecosystem, whose membership includes NBC Universal, Warner Bros., Fox Entertainment, Comcast, Cox Communications, Sony, Paramount Pictures, Netflix, Microsoft, IBM and Intel, among a wide range of tech and entertainment companies. Plans for the technology have reportedly been in the works since 2008.
“Our goal is to firmly establish UltraViolet as the symbol for digital entertainment–one that gives consumers the freedom of access wherever they are, the confidence of knowing how it will work and the broadest choice of content, stores and devices,” said Mitch Singer, DECE president and CTO of Sony Pictures Entertainment.
Apple and Disney are among the few major players that have resisted joining the UltraViolet initiative thus far.