One of Scripps’ top executives, who was vice president of brand creative at the Food Network–where she also helped launch the Cooking Channel–has left to go to another cable network.
Patalia Tate has been named senior vice president, marketing, creative and brand strategy for The Travel Channel, it’s been announced by that network.
In a statement Travel Channel president Laureen Ong said, " “Patalia is recognized as one of the industry’s best creative minds, and her leadership has helped elevate Food Network to one of the strongest, most powerful brands in all of media. Patalia will be a big asset to Travel Channel’s marketing and creative efforts. She understands the power of strong brands, and the impact they have on business results. Her leadership will help us contemporize the look, feel and voice of the network, and make us more relevant in the category and more meaningful with consumers.”
According to the announcement, "Prior to joining Food Network, Tate worked at A&E Television Networks (AETN), where she was director, marketing and strategy, for the company’s three fastest-growing network brands: History International; History Channel en espanol; and Military History Channel."