Nexstar Broadcasting Group has announced a new project in partnership with web programmer Mixx to launch a "real-time social media gossip channel" called Gossip Hot Spot, B&C reports.
The broadband channel will aggregate A-list gossip from Twitter, Facebook and other sites, and is set to launch July 16. Heat-seekers such as Lady Gaga, Lindsay Lohan and various Kardashian sisters will contribute "via social media postings," Nexstar announced, as will Oprah Winfrey and Ellen DeGeneres.
"The Gossip Hot Spot is an innovative one-stop, real-time source of gossip and celebrity news and reflects Nexstar’s commitment to providing audiences with additional content and interactive options through our community portals," said Nexstar eMedia Senior Vice President Marc Montoya. "Beta testing of the Gossip Hot Spot on our Jacksonville portal met with excellent consumer response and we expect the channel to be the go-to source to satiate users’ interest and curiosity in the happenings of the world’s biggest stars."
The channel will appear on Nexstar’s station sites in Jacksonville, Fla.; Hot Springs, Ark.; Austin, Texas; Shreveport/Texarkana, La.; Beaumont, Texas; Hagerstown, Md.; and Joplin, Mo.