Ad Marketing Company With Decent Track Record Says Two CBS Shows Will Fare Best Among New Shows This Fall

Aug 10, 2010  •  Post A Comment

In a study that aims to predict which new television shows will connect with viewers this fall, two CBS shows, a sitcom and a drama, come out on top, reports the Hollywood Reporter.

The shows are the sitcom  "$#*! My Dad Says" and the remade drama "Hawaii Five-O."

The study looks at viewers’ "emotional attachment" to the titles of new television shows, the article says. Coming from advertiser market analyst NewMediaMetrics, the firm claims an 85% track record for predicting how the new fall shows will line up in Nielsen ratings, the story says.

Three lower-profile series also scored among the top five programs in the study: "Running Wilde" and "Raising Hope" from Fox and CBS’ "Mike & Molly," the article says. While last year’s survey did pick a number of successful new shows such as "The Good Wife" on CBS, it missed ABC’s hit comedy "Modern Family," the story adds.

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