Advertisers and backers are beginning to return to entertainment videos made exclusively for the Web, following a tough time during the start of the recession, the New York Times reports.
One recent example, according to the article, is a branded entertainment deal from Ikea, the Swedish furniture company, which was persuaded by actor Illeana Douglas to back her Web series, "Easy to Assemble."
In the series, Douglas plays a Hollywood actor who decides to take a job at Ikea. She declined to disclose how much Ikea spent on the branded-entertainment deal, although she says the Swedish company gave her a wide berth and only asked her to make the content family-friendly, the article says.
My Damn Channel, a company which also distributes Douglas’ Web show, has secured $4.4 million in financing, while YouTube last month announced a program to give $5 million in grants to online producers, according to the story. The resurgence in interest in Web video comes as more viewers are watching online: 86% of Web users in the U.S. watch at least one online video each month, according to comScore, the story says.