HBO isn’t falling under Netflix’s sway, and instead is telling the online-video service that it’s unlikely to make a deal to sell hits such as "True Blood" and "The Sopranos" to the online service,reports Bloomberg News.

“There is value in exclusivity,” HBO co-president Eric Kessler says. Viewers “are willing to pay a premium for high quality, exclusive content." HBO plans to make its shows and movies available online through HBO Go, a service that will be available to HBO customers at no extra cost in about six months, he adds.

The service will be available on cable systems, Apple’s iPad and on mobile devices. With HBO’s stand, Netflix won’t be able to gain titles from all of the major studios, the story says. “We would love to do a deal as well with HBO,” a Netflix spokesman says. “Compete with us or collaborate with us, but we would much rather work with them.”