The story this week of the JetBlue flight attendant who flamboyantly left his job by activating a plane’s evacuation slide after an altercation with an unruly passenger has caught the public’s imagination, but JetBlue has had a hard time talking about it.
"At a time when every brand wants to master social media, what’s a marketer that’s already pretty darn good at it to do when it’s muzzled by lawyers? That’s precisely the conundrum JetBlue seems to be facing," reports Advertising Age.
The article continues, "Overnight, a slew of Facebook pages cropped up dedicated to the flight attendant. A public page for Steven Slater already has nearly 50,000 fans as of press time, while a ‘Free Steven Slater’ page approaches 15,000 fans. Then there’s a ‘WWSSD?’ page (What Would Steve Slater Do), a Steve Slater PayPal fund and, maybe the most telling of his rapidly rising star, the ‘Can Steven Slater Get More Fans Than Justin Bieber?’ page. While brand Slater has taken off, brand JetBlue is doing its best to keep its distance."