"Mad Men’s" Christina Hendricks–who plays Joan Holloway on the series–has closed a deal to be the star of the latest ad campaign from apparel maker London Fog, reports U.K. publication DailyMail Online.
According to the article, "London Fog featured in the opening episode of the third series of Mad Men last year, as a client of fictional ad agency Sterling Cooper. In a conversation with Don Draper and Bert Cooper, the British CFO of the company, Lane Pryce describes the name of the company as ‘ludicrous’.
" ‘There is no fog in London. There is no London fog,’ he says. ‘Never was. It was the coal dust from the industrial era… Charles Dickens and whatnot.’
"London Fog, which was founded in 1923, made waterproof clothing for the U.S. Navy during World War II. The brand became a favourite with U.S. shoppers for its raincoats in the Fifties, which were the first to have a patented removable liner, and by the Seventies, two-thirds of all raincoats sold in the U.S. were London Fog."