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Maker of BlackBerry Looking to Buy Ad Network; Wants to Keep Up With Google’s AdMob and Apple’s iAd

Aug 19, 2010  •  Post A Comment

Research in Motion (RIM) the maker of the popular BlackBerry PDA’s, is looking to buy a mobile advertising unit, The Wall Street Journal reports. [Since the WSJ is behind a firewall and may charge you to read this story, a free version of this story has been published by AppleInsider.]

The report says RIM is talking to a number of ad networks, including Millennial Media.

According to the AppleInsider article, "RIM has struggled to keep pace with Apple’s iPhone growth and new competition from Google’s Android platform. Android has taken over as Verizon’s flagship phones after the miserable launches of every iPhone-like model shipped by RIM.

"RIM’s beleaguered launches include the BlackBerry Storm, Storm2, and the recent debut of the BlackBerry Torch, which reportedly shipped just 150,000 units at launch, a figure in the same dismal ballpark as Sprint’s Palm Pre and HTC EVO 4G. IDC says RIM’s share of the global smartphone market slipped from 19.1 to 17.8 percent over the past year."

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