Red-Hot Television Advertising Market Powers Ahead Despite Mixed Economic Trends

Aug 9, 2010  •  Post A Comment

The red-hot market for television advertising continues to power ahead despite mixed macroeconomic trends, reports The Hollywood Reporter.

The ad market is getting some help by increased spending from the country’s biggest advertisers, such as Procter & Gamble and General Motors, the story says. Both have indicated recently that they are boosting their ad spending in 2010. Still, ad spending this year should be similar to the level reported in 2002-03, instead of at the level seen before the recession, the story says.

Cable networks may see a big benefit, the article adds. "The momentum at the cable networks will continue as they have done their upfront, and most had growth in the double digits and are reporting the scatter market is up in the double digits from that," said SNL Kagan analyst Derek Baine. "So it should be smooth sailing for the rest of the year for cable nets."


  1. Thanks for your visiting this http://www.watchau.com/replica-pens/ online store.

  2. I like your blog design, looks clean and simple, is it custom design or a template?

  3. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  4. I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success 😛

Your Comment

Email (will not be published)