Report: Television Advertising Sales Predicted to Remain Healthy in 2nd Half of Year

Aug 20, 2010  •  Post A Comment

Television advertising sales should remain strong in the second half of the year, The Hollywood Reporter reports, citing TV executives, Wall Street analysts and entertainment company CEOs. 

Scatter ad pricing "looks to be pacing up 15%-20% on average while the upfront deals may provide an 8%-9% pricing increase base to grow off with the start of the new broadcast season," according to Janney Montgomery Scott analyst Tony Wible.

If the rates sustain over the the course of the next year, financial estimates from Wall Street "could move higher," the story says. Second-quarter broadcast and advertising revenue rose 5.9% and 13.4% respectively, the analyst summarized, according to the story.

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