Another Show May Be Headed for Cancellation–or Will It Be Rescued By Time-Shifted Viewing?

Sep 30, 2010  •  Post A Comment

The Los Angeles Times‘ Joe Flint takes a look at whether another show is in trouble or whether its ratings are an example of how viewers are changing the way they watch programs.

The program is NBC’s “Parenthood,” whose audience has plunged by 25% to 5.3 million viewers an episode, with this week’s show pulling an average of 4.8 million viewers, the story says. That’s relatively close to the numbers pulled by Fox’s "Lone Star," which was the fall season’s first casualty.

Viewers in the 18-to-49 demographic dropped by 22%, the story adds.

"But it may be a little too soon to throw in the towel on the Braverman family," Flint writes, pointing out that NBC noted last season that ratings in the 18-to-49 demo rose by 31% when counting viewers who watched the family drama on digital video recorders within seven days of its airing.

For this season, the debut of "Parenthood" jumped almost 30% after adding in three days of recorded viewing, the story points out.


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