AOL, ‘DeGeneres Show’ Join in Cross-Promotional Arrangement

Sep 7, 2010  •  Post A Comment

In a deal in which no money is changing hands, AOL will become a promotion element for the syndicated "Ellen DeGeneres Show," reports TVNewsCheck.com.

AOL will share Web traffic with and promote across its platforms the DeGeneres show’s Web site, and vice versa.

Telepictures, which produces "The Ellen DeGeneres Show" will not have any control of how AOL presents the content or the ad sales. AOL recently entered into a similar arrangement with the Jonas Brothers on a Web site called Cambio.


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