The combination of Brett Favre and the Super Bowl champion New Orleans Saints resulted in the best-ever Nielsen ratings for the kickoff of the National Football League season, TVbytheNumbers.com reports.
The NBC broadcast of the game, in which the Saints beat Favre’s Minnesota Vikings 14-9, scored a 17.7 overnight rating/28 share, according to the story. That was the highest regular-season prime-time NFL rating on any network since a 1997 game between the Denver Broncos and the San Francisco 49ers. For NBC, it was the network’s best-ever regular-season prime-time game.
CBS’s "Big Brother" also fared well Thursday night as it bested CW’s season premiere of "Vampire Diaries," TVbytheNumbers.com reported.
At 8 p.m. the NBC pre-game broadcast and the kickoff scored a 5.6 rating and an 8.2 in the top and bottom halves of the hour in the 18-49 demographic. "Big Brother" had a 2.7 rating and a 2.3 for the two half-hours in the demo, compared with "Vampire Diaries’" 1.6 overall rating in the 18-49 demo.
At 9 p.m. CW’s premiere of the new series "Nikita" earned a 1.4 in the 18-49 demo for the hour, while the first hour of the season finale of ABC’s "Rookie Blue" averaged a 1.25. NBC dominated the hour with the game earning a 10.25 average in the 18-49 demo.
The last hour of "Rookie Blue’s" finale managed only a 1.1 rating in the 18-49 demographic at 10 p.m. The NBC broadcast of the game finished the night with a 9.5 rating and a 9.1 for the top and bottom halves of the hour in the demo.