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Apparently Viewers Are Ready for Some Football: NBC’s Game Broadcast Dominates Ratings, Scores Best-Ever Overnight Nielsens for NFL Kickoff

Sep 10, 2010  •  Post A Comment

The combination of Brett Favre and the Super Bowl champion New Orleans Saints resulted in the best-ever Nielsen ratings for the kickoff of the National Football League season, TVbytheNumbers.com reports.

The NBC broadcast of the game, in which the Saints beat Favre’s Minnesota Vikings 14-9, scored a 17.7 overnight rating/28 share, according to the story. That was the highest regular-season prime-time NFL rating on any network since a 1997 game between the Denver Broncos and the San Francisco 49ers. For NBC, it was the network’s best-ever regular-season prime-time game.

CBS’s "Big Brother" also fared well Thursday night as it bested CW’s season premiere of "Vampire Diaries," TVbytheNumbers.com reported.

At 8 p.m. the NBC pre-game broadcast and the kickoff scored a 5.6 rating and an 8.2 in the top and bottom halves of the hour in the 18-49 demographic. "Big Brother" had a 2.7 rating and a 2.3 for the two half-hours in the demo, compared with "Vampire Diaries’" 1.6 overall rating in the 18-49 demo.

At 9 p.m. CW’s premiere of the new series "Nikita" earned a 1.4 in the 18-49 demo for the hour, while the first hour of the season finale of ABC’s "Rookie Blue" averaged a 1.25. NBC dominated the hour with the game earning a 10.25 average in the 18-49 demo.

The last hour of "Rookie Blue’s" finale managed only a 1.1 rating in the 18-49 demographic at 10 p.m. The NBC broadcast of the game finished the night with a 9.5 rating and a 9.1 for the top and bottom halves of the hour in the demo.

14 Comments

  1. Sorry for the huge review, but I’m really loving the nfl, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  2. Sorry for the huge review, but I’m really loving the nfl, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  3. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  4. Sorry for the huge review, but I’m really loving the nfl, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  5. Good post, thanks

  6. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  7. iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  8. I mean, I could see all this fuss over the guy if he’d led Jersey to the Finals

  9. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  10. great!

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