DirecTV is considering rolling back the price of its exclusive NFL Sunday Ticket package next year, reports MediaPost.
In addition, DirecTV created a broadband version of NFL Sunday Ticket for outlets where satellite reception was not possible, such as Manhattan apartments, but at a premium price — $350. Both the satellite and broadband services may be subject to price cuts.
According to DirecTV CFO Patrick Doyle, the company is "probably going to need to do some things with pricing, and we’ll do some research on price sensitivity there. But I think it’s a good product if it’s priced right."