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DVRs in Overdrive? With New Season Kicking Off Tonight, the Top Four Networks Have Something to Prove

Sep 20, 2010  •  Post A Comment

The new television season begins tonight with the top four networks bringing back hits such as "House" on Fox and hotly anticipated new programs including "Hawaii Five-O" on CBS, perhaps leading viewers to load up their digital-video recorders to watch programs during the week, reports Bill Carter in the New York Times.

The network feeling the most pressure, however, will be NBC, which will be introducing the new serial drama "The Event," the story says. "NBC believed enough in the show to place it smack in the middle of this ferociously tough night, at 9 p.m.," Carter writes.

The benefit to placing it on Monday is to garner the attention of mostly male viewers tuning into NBC’s National Football League games on Sunday nights. While that strategy makes sense, "The Event" will face a tough competitor on cable: "Monday Night Football" on ESPN, Carter points out. Nevertheless, NBC executives will be studying the DVR numbers for the program, with Angela Bromstad, the president of NBC prime-time entertainment, calling the data "very, very important."

Despite NBC’s ratings challenges following last season’s Jay Leno debacle, ABC is starting off the season with ad buyers concerned, reports Brian Steinberg in Advertising Age.  

"Producing better-watched programming is crucial to ABC’s success. ABC has seen its upfront sales decline in recent years, according to recent estimates from Fitch Ratings," Steinberg writes. But some new shows are facing formidable competition, with "Detroit 1-8-7" going up against CBS’ "The Good Wife" at 10 p.m. on Tuesdays, for example.

6 Comments

  1. As I’m aware, your blog loads slow, I wonder whether it is my Internet Connection or your hosting server. I do really want to read your blog posts, but some of it loads really slow. Email me when you got it fixed, thanks!

  2. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  3. Nicely said.

  4. Hello. First of all – nice blog! Secondly this article was also good and interesting to read, but I don’t think everything you have said is how it is in reality. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for trying and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  5. Well done, this is usefull information

  6. Good post. Are such programs available on HBO app and Star Movie apps on iPhones?
    Regards
    .S-

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