ESPN has named a new marketing executive, the all-sports network has announced.
"ESPN has named Carol Kruse, a global brand marketing executive with more than 20 years of experience, as its senior vice president, marketing," the company said in the announcement, continuing, "Kruse, who has been with The Coca-Cola Company for nine years and has led its global interactive marketing team as vice president for the past three years, will begin her new duties with ESPN on October 25, reporting to Sean Bratches, executive vice president, sales and marketing for ESPN. She will be located in the company’s New York office."
Kruse’s responsibilities will be "developing and managing all aspects of the ESPN brand including domestic television, broadband, digital, mobile, radio and print media assets, as well as building upon the company’s award-winning creative that includes the iconic ‘This Is SportsCenter’ campaign," the announcement said, adding, "Also, the position calls for a strategic marketing focus on ESPN’s social networking strategies."
At Coke Kruse and her team developed the "My Coke Rewards" program, the announcement said.