Football Carries NBC to Sunday Night Ratings Win

Sep 27, 2010  •  Post A Comment

Overnight Nielsen numbers from Sunday night continued to reinforce American TV watchers’ love affair with football as NBC’s "Football Night In America" was the clear ratings winner of the night, according to TVbytheNumbers.com.

CBS kicked off the night with an overrun of its late NFL game at 7 p.m., logging a 5.7 rating in the 18-49 demographic. That was ahead of the pregame for "Football Night in America" which had a 2.0 rating in the 18-49 demo, and the first half-hour of the season premiere of ABC’s "Extreme Makeover: Home Edition" which was last with a 1.2 in 18-49. In the bottom half of the hour, CBS’s NFL overrun and the start of "60 Minutes" combined for a 4.5 rating in the 18-49 demo, while the Jets vs. the Dolphins on NBC began with a 3.3 rating. The last half of "Extreme Makeover" rose to a 1.7.

At 8 p.m. the NBC game had a 5.2 and a 7.0 in the 18-49 demo for the top and bottom half-hours. CBS’s pairing of "60 Minutes" and the season premiere of "The Amazing Race" averaged a 3.55 in the 18-49 demo for the hour. The season premieres of Fox’s "The Simpsons" and "The Cleveland Show" racked up a 3.7 rating and a 3.1, respectively. Another installment of "Extreme Makeover" drew a 2.3 rating and a 2.7 for the two half-hours.

The 9 p.m. hour was won by the NBC football game coverage, with a 6.35 average rating for the hour in the 18-49 demo. Fox’s season premiere of "Family Guy" was an hourlong episode that netted a 4.5 average rating in 18-49. The season premiere of ABC’s "Desperate Housewives" trailed, but had a good 4.15 rating in the same demo for the hour. Lagging was "Amazing Race," which averaged a 3.65 in the 18-49 demo.

NBC won the 10 p.m. hour as well, with the NFL game ending the night with 6.3 rating in 18-49. CBS’s season premiere of "Undercover Boss" aired for most of the hour and had a 3.65 rating in the same demo, while ABC’s return of "Brothers & Sisters" managed a 2.95 rating for the hour.


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