Some in the online marketing community are saying that Google’s new instant seach spells the end of online marketing as we’ve known it, the Telegraph reports.
According to the article, "Search Engine Optimizers, who try to get websites to the top of Google rankings, and Search Engine Marketers, who jostle for their sites to be placed in Google’s ‘Sponsored Links,’ have been blogging and tweeting with worried haste, some going as far as to suggest the death of online marketing as we know it."
After saying that marketers don’t seem to have much to worry about, the article says, "Far more interesting than the white noise of worry emanating from optimisers is how Google Instant will alter search behaviour. Without the psychological full stop of pressing return, and with users able to see points of interest as they type and consequently refine as they go, it’s plausible that searches will get longer and more specific (feeding, not starving, the Long Tail). It’s also likely that ranking in the hallowed top 3 or 4 positions will become even more important, given that users probably won’t look further down the page while typing. If your result appears in those 3 and it answers the query, it’s going to get a very high Click Through Rate (CTR)."
It’a a bit late to be concerned about this.
For quite some time, research has indicated that most people aren’t even going past what is known as the “fold line.”
They are stopping at the last one they see in a browser window and aren’t scrolling down to see the entire first page of results. They are only seeing about five out of ten sites.
Great post!
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