How Will Google’s Speedy New Search Affect Users? Google Already Knows the Answer

Sep 14, 2010  •  Post A Comment

Google’s newly unveiled quicker search design isn’t likely to result in users having plenty of extra time, says Quentin Hardy on Forbes.com. Instead, he says, it will probably just convince people to search more.

The article hails the new search as “an impressive technical achievement that shows probable search results in real time–as you type letters into the search box.” According to Google, it will save from two to five seconds per search, the story says.

But the article quotes Udi Manber, VP of engineering for Google, saying the company is convinced the result will be more searches. “People search more because they get more interested in a subject” when they get quick results, Manber says, adding, “A few hundredths of a second can be tremendously important.”


  1. Not only this instant search is kind of bugging IMO, but it will cause some stupid changes for optimizers, as they will start optimizing sites for the first keywords of the keyword phrase.

  2. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  3. Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?

  4. Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.

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