Is Apple’s Ping the Future of Social Commerce?

Sep 3, 2010  •  Post A Comment

Om Malik of Bloomberg’s BusinessWeek thinks the answer is yes.

Of all of Apple’s announcements on Wednesday, Sept. 1, 2010, Malik writes that "the most impressive to me by far was Ping, the music-only social network that Apple is opening up to its 160 million existing iTunes users. No, I’m not blown away by the 160 million number. What I’m impressed by is the thinking behind Ping.

"Ping may function like a cross between Facebook and Twitter for iTunes by allowing you to follow celebrities, create social cliques, and get artist updates via an activity stream. I think it could have a tremendous impact on social sharing and commerce."

Malik also says, "Back in 2007, I argued that social networking was merely a feature that had to be embedded into applications to enhance their value. Apple has done a great job of that, but it’s also gone one step further, not only by adding a social networking layer to iTunes, but by meshing it with its commerce engine, the iTunes Store. And it’s made this experience available on both the desktop and its devices."


  1. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

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