Is the next cool music channel going to be on broadcast and not cable?
Cool Music just completed a deal with Lin Broadcasting, putting "the eclectic 24/7 music network in a total of 53 markets and extends its reach to approximately 30% of all U.S. TV homes, according to Cool Music COO David Hampe," reports TVNewsCheck.
According to the article, "LIN Media has picked up the CoolTV multicast network in 11 of its 17 markets encompassing six million TV homes…"
Other broadcast groups that have picked up the service are Sinclair and the Journal Broadcast Group, the article says, adding that "CoolTV is customized for each market to reflect the local demographics and music scenes."
Joe Comparato, Cool Music CEO, in a prepared statement said, according to the story, "It’s our ability to deliver a unique viewer experience to each market that creates the local radio-on-TV style.”