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‘Jersey Shore’ Stars Scrambling to Register Trademarks–And One of Them Succeeds (Not Snooki)

Sep 8, 2010  •  Post A Comment

The stars of MTV’s "Jersey Shore" are apparently finding it more difficult than expected to register their famous nicknames as trademarks with the U.S. Patent and Trademark Office, The Washington Post reports.

But one of the stars, Mike Sorrentino, the show’s famous ab-man, has been granted a trademark for the phrase "Situation Nation," the story says.

Sorrentino has been attempting to market his nickname "The Situation" on merchandise, but has been unsuccessful because of similar trademarks that already are in place.  Pauly D have also had trouble establishing a trademark, the story says, and, as TVWeek has previously reported, so has Snooki.

Attorney Chris Ott succeeded in getting Sorrentino the trademark for "Situation Nation" because the Patent Office decided "the singsong nature of the sound creates a commercial impression distinct from the other ‘Situation’ marks already on the register," the story says.

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