Creator Offers to Mow Lawns to Get Viewers for Low-Rated Fox Show

Sep 24, 2010  •  Post A Comment

"Lone Star" creator Kyle Killen wrote in his blog post on Thursday that while he won’t beg, he will mow lawns or offer "some sort of sensual massage" to get people to watch his show, which is on death watch after attracting just 4.1 million viewers for its debut.

"For us to survive we’re going to have to pull off a minor miracle," Killen wrote. "Statistically, new shows tend to lose viewers in their second week. We’re aiming to gain them. In fact, screw it, let’s just double our audience. The good news is, our audience was so small that if my Mom AND my Dad watch it we’ll pretty much be there."

The small audience for the program was surprising given the positive reviews it had earned from many television critics, the New York Times’ Media Decoder blog points out. It’s not just Killen who’s asking people to tune in, but Peter Rice, the chairman of entertainment for Fox Networks Group, the story says. “Can you tell a lot of other people to watch, too?” Rice asked, according to the article.


  1. It is unfortunate that they can’t admit they made a mistake with the promotion and the time slot. This stubborness will cost us a good show. They could have swalloed their pride, pulled it and relaunched it after the World Series with proper promotion and in a better time slot. In fact by then The Event may already be on its way out if there isn’t drastic improvement next week.

  2. The thing that annoys me about the 4.1 million is that people forget that every major hotel chain showed Lone Star for free during the month of Sept. (I saw it at the Hilton) And Delta airlines also showed it on all domestic flights. I didn’t tune in because I had already seen it at the hotel.
    I wonder if you were to include these numbers if the ratings would change?

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