Most consumers say they don’t feel 3D capability is enough of a reason to buy a new television set, reports TelevisionBroadcast.com, citing a Deloitte survey of almost 2,000 U.S. consumers.
“At a time when 72 percent of consumers have cut their overall entertainment budget… the majority of survey respondents–83 percent–agree 3D is not important enough to buy a new television," according to the study.
Part of the indifference to the new sets may be that millions of consumers have already upgraded their TV sets in the last few years with HDTV sets. Glasses are another drawback, because people feel they can’t do much else while wearing the special 3D glasses, something the Deloitte study confirmed."Aside from possibly being uncomfortable and geeky, they are also a barrier to the multitasking that consumers engage in while watching TV," said Deloitte’s Ed Moran, the article says.