MTV Getting Back Into the Daily Live-TV Business

Sep 8, 2010  •  Post A Comment

The countdown program "The Seven" will revive live daytime television on MTV with broadcasts from a Times Square studio, reports James Hibberd at the Hollywood Reporter.

The half-hour program will broadcast seven stories that MTV feels its viewers need to know, ranging from news to fashion, beginning with a Sept. 27th show, the story says. "It’s been a big goal of mine to get us back into the live-series business," says MTV programming chief Tony DiSanto.

"There’s just something about having a live show during a time of day where everything else is pretaped." "TRL" went off the air two years ago, while "It’s On With Alexa Chung," another live program, was short lived, the story says.

"The Seven" will air at 5 p.m., because students are coming home from school later. Kevin Manno, a DJ from Chicago, and Julie Alexandria, the host of East Coast-based cable show "Mets Weekly," will host MTV’s new show, the story says.


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