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NBC Plans Special ‘Events’ to Maintain Momentum After Big Debut

Sep 22, 2010  •  Post A Comment

NBC had to be pleased with the numbers for the premiere of its centerpiece freshman show “The Event,” and the network plans to do everything possible to keep up momentum for the series, James Hibberd writes in The Hollywood Reporter.

Whether the Peacock Network will be able to pull off a big “Event” every week remains to be seen, but to help ensure success NBC has scheduled a repeat airing of the pilot episode for Saturday and a special West Coast broadcast following “Sunday Night Football.”

NBC says the heavy marketing push will continue, with promo spots, distribution of additional episodes to critics and booking of cast members on talk shows.

One Comment

  1. Ah, but maintaining negative momentum is simply throwing good money after bad. The pilot (ha!) episode was horrible!

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